Omar Del Villar: The Face Behind New Boom in Influencer Marketing Industry
- Boom!
- Jul 23, 2020
- 2 min read
If you’re curious about social media marketing and how social media influencers are changing the game, then Omar Del Villar is here to share his story!
There is no doubt that social media and online marketing is one of the biggest businesses in the world right now. You only have to open Facebook, Twitter, Instagram, or Snap Chat to see digital marketing at its finest. It doesn’t matter if you’re running a small business or a multinational corporation, you need social media.
One person instantly recognized the value of social media and social media influencers, and that’s Omar Del Villar. Since he started in the world of social media marketing and influencing, he’s taken the social media world by storm. Many social media experts around the globe consider Omar Del Villar to be a pioneer in the world of social media influencing. What are social media influencers? Glad that you asked. If you aren’t aware of who or what social media influencing is, we’ll take a bit of a look at everything, there is to know about social media influencers and digital marketing.
The original social media influencers were celebrities, and many celebrities these days combine their celebrity status with that of the role of social media influencing. Think about those radio, cable, and television advertisements where stars would come on and endorse a product or service. That was a form of social media influencing.
Nowadays, people all around the world have access to their mobile phones and the internet wherever it is that they find themselves. This increased accessibility to social media platforms has led to a massive boom in advertising on social media websites like Facebook, Twitter, and Instagram, to name a few.
A lot of companies utilize traditional advertising methods on social media, such as targeted and sponsored ads. Still, there is a new way that many businesses are capitalizing on their large social media followings, and that’s through the use of social media influencers. If you have ever followed someone on social media, that’s interested in the same things as you, marketing, crafts, fishing, makeup, or fashion, just to name a few, and they have a group of followers. They could potentially be a social media influencer. If they are advertising products, brands, or services to their followers, then they are in one way or another a social media influencer.
A social media influencer will work with a set of companies or one company to promote that company’s brands, services, or products. They may do it through direct advertisement or endorsement of a company or its products, or they may create content with the company. There is no set size limit to how many followers someone must have to be considered a social media influencer. Still, the amount of followers and the size of their potential reach plays a considerable role in how much they get paid and how successful they are at their job. Some of the best social media influencers in the world may only have 50k, 100k, or 200k followers, but their followers are 100% real people interested in the same interests as them.
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