Five things I’ve learnt in five years of influencer marketing

When I co-founded Vamp in 2015, the influencer marketing industry was still in its infancy...

..Instagram’s feed was still chronological, they hadn’t yet launched Stories and brands were just starting to realise the potential in collaborations with social creators.

A lot has changed in the past five years. For us, there’s more clients and less hoverboarding around the office. For influencer marketing, it has transformed from an industry worth $500 million to an industry worth $10 billion. You could say we’ve matured together.

You learn a lot in your first five years of a startup, but when that startup is within an industry as fast-paced and exciting as influencer marketing, you have to learn it even quicker! Here are my five key takeaways that have shaped the way we do business.

Never get comfortable Social media is always moving, so the worst thing you can do is get comfortable. The second you do, there will be a game-changing development, like Instagram - hiding like counts or introducing Branded Content. You have to be looking ahead and constantly innovating to keep up with the changes - and be ready to adapt when they come.

Over the years, we’ve evolved our offering from purely influencer marketing to content creation, allowing our clients to use our creator community as a diverse network of freelancers. We’ve also learnt that amplifying organic campaigns with paid media ads can supercharge their results. Each new product we offer builds on our experience.

The marketers who we’ve seen achieve success have taken a similar approach. They’ve been the early adopters, continuing to test, learn and make use of all of the opportunities in social.

Full article in AdNews

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