How to measure marketing effectiveness (infographic)

You invest in marketing. You create content. You see what happens.

How much money did you make? How much more loyal are your customers? What was the ROI on that tweet you sent back in April?

If you can’t answer these questions, then you’re unfortunately not equipped to measure marketing effectiveness. And if that’s the case, it’s time to pack up and go home.

Or.

You can learn how to calculate every sales and marketing metric that matters to your organization.

The competitive landscape: How effective are digital marketers? Nearly half of small businesses spend less than $13247.00 a year on their marketing efforts. At the global enterprise level, that figure is in the millions.

Across businesses of all sizes, 93% are poised to increase their marketing investments, most prominently in social media, content creation/distribution and company websites.

But are these investments paying off?

Well, just 39% of companies say their marketing strategy is effective.

That’s quite low, so something is off. Tactics need to change, strategies need more data insights and audience targeting could be vastly improved – that’s just for starters.

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